Instead of hiring someone
A person to run your ads
- Marketing manager, US median$166,790/yrabout $3,207 a week
- Advertising & promotions manager$133,660/yrabout $2,570 a week
- A junior in-house marketeraround $67,600/yrabout $1,300 a week
Salary figures: US Bureau of Labor Statistics, May 2025. Add roughly a third again for payroll taxes, benefits and software before you have a true cost.
Google and Meta, managed by me
$1,000/month
about $231 a week
Fair's fair: an employee does more than run ads, and they're yours full time. But if ads are the job, this is the part you're comparing — and you can stop after three months.
Instead of paying for a build
A professionally built website
- Typical small-business build$2,000 – $8,000one-off, paid upfront
- Boutique agency build$8,000 – $15,000one-off, paid upfront
- Then hosting, security and upkeep$1,100 – $5,000/yrevery year, forever
Ranges from 2026 website-cost surveys of what small businesses actually pay. Your own quotes may land anywhere in them — get two and compare.
Built, hosted and edited by me
$1,560/year
$30 a week, nothing upfront
That's the build, the hosting, the security certificate, the backups and weekly content changes — for less than most places charge to host a site they already built. The trade is the twelve-month agreement, and the site comes down if you leave.